Hey again, in this post I will discussing the importance of film titles and how they add to an effective film opening.
So how can a film title contribute to an effective film opening? Well, it’s simple. How else do we know what we’re about to watch? I mean some film titles have the power to get the audience excited simply through the title. Take the thriller ‘Snakes on a Plane’ for example. Just knowing the title gives away what the film is about and let’s face it, we all want to know how that goes down… The title of a film has power to do this. Other titles however leave the audience in more of suspense by not fully saying what the film is about but rather keeping that suspense. For example the film- ‘There Will Be Blood’ by Paul Thomas Anderson who used this title very effectively by making the audience aware that they will be expecting blood but the better question ‘why?’, ‘who’s blood?’ and for the more eager audiences the list will go on..
A good title would always be remembered and would relate to the film it is promoting. Thriller titles however have a tendency to give away a little clue to what the film is about. But that does not mean the title should be giving the whole film away like ‘Andy will die’- you already told me the ending, what’s the point of me watching it? ¬_¬
I did a little research on the best and worst thriller titles of 2011. Unfortunately I was unable to find the most recent post on the best and the worst thriller titles. You’ll find 2011’s in the re-blog below. Okay, so I’m going to discuss one of the best thriller titles of 2011 and one of the worst.
Let’s start with one that was said to be one of the best-
‘Tyrannosaur: Awesome. One word with a huge amount of weight, probably the best title of the year except for the obvious problem that it probably confused people into thinking the film was about dinosaurs. But other than that it doesn’t get better than this.’
Although this was said to be one of the best of the year due to the effect of having ‘a huge amount of weight’ in one word, when coming up with a thriller title, it is vital to assure that any misconceptions regarding the film title are avoided. For example, Tyrannosaur is a perfect example of this. When I read this title I automatically assumed that it was about a dinosaur or something related to a dinosaur. But after reading the film description it has nothing to do with dinosaurs. The titles have the power to have the audience make up a judgement on what they think the film would be about based on the title.
Now, let’s move onto one of the worst film title of 2011. – So here’s an example of a film title going terribly wrong
‘This Is Not A Movie’ Yes it is.
It is also fundamental to not get carried away when coming up with a title, in other words… trying to be so unique that it ends up not making any sense or doesn’t even relate to the story-line. It could also effect people’s pre-conceived judgement which would be based upon the title. This title is left empty with no hint of what the audience should be looking forward to.
The title of a film should be effective no doubt but another element which contributes to the effectiveness of distributing the film itself is the design of the title. Here are some examples of film titles that convey their films well based on their design-
From their designs, we are able to interpret what we might expect to see. Every little detail from the font to the colours depicts a helpful clue to what the film may be about.
The title of a film should never be an afterthought. For this reason me and my group will definitely sit and think of an effective name for our thriller piece. Believe it or not the font of the title also plays a key role in how effectively the title is presented as it has the power to reveal or reflect the film itself. Okay, so let’s analyse the ‘you’re next’ title. The font is very graffiti like and looks as though someone has done it with their own hands. Furthermore, the colour of the font is red and immediately the audience are made to think that the title is ‘written’ using the previous victim’s blood. The title itself is recognizably a reflection of a significant element of the film itself. We recognize how the title of the film and the font is shown throughout the film every time one victim is killed. Overall, for me this film title was very effective in illustrating what the film is about but not so much that the story-line was given away.
‘You’re next’ is indeed a thriller and it did have all the element’s which are needed to bring the ‘thrill’ factor to the audience. For example by letting the audience know that they are in for some bloody, gruesome scenes yet at the same time keeping them in suspense as to ‘who’s next’ or ‘why they are next?’. It basically does what all good thriller titles should do- it gives us a clue and a key element to the film yet does this without revealing too much about the film itself.
One of my personal favourite title sequence is the one from ‘SAW’. Firstly the font, the letters are very uneven which indicates abnormality. The colors are also Black, white and red. Black and white are very dull colours and are usually used in horror movies. The contrast of red immediately indicates blood when it is used in this particular font and also due to the fact there is blood dripping down as the title sequence goes on. The orientation of the words also indicate a massive element of the movie showing instability. And finally, The ‘SAW’ title at the end zooms out and becomes less and less blurry with splashes of blood in the contrasting white background has a massive impact on the audience and shows significance to the title already indicating how ‘bloody’ and thrilling this movie is going to be..