Foundation Production: Audience Research

The BBFC is the UK’s official film and cinematographic regulator. They provide age ratings such as U (A U film should be suitable for viewers aged four years and over.), PG (PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children.), 12A (Means that the film contains material that is not generally suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema unless escorted by an adult) 15 (No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15 rated video.)


Demographics are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location and occupation.

(Media audiences are defined through demographic factors and researchers use them to profile target audiences.)


Psychographics determine market segmentation based on consumer psychological profiles. The two general areas include how the consumer views himself or herself in relation to the rest of the world and income characteristics. Psychographics look at audience attitudes beliefs and aspirations and produce profiles to describe different segments of the market.

(For example, aspirers and traditionalists.)

What demographic groups commonly watch thrillers?

Psychological Thrillers

The target audience for psychological thrillers are mostly 18+ as they tend to involve a lot of violence and psychological issues which would be disturbing for younger viewers, this could cause nightmares and cause them to be traumatized for a long period of time. There are also research that indicate that females are more attracted to psychological thrillers as they enjoy the story behind the event that take place in the movie. It has also been shown that females like the intellectual element to psychological challenging behaviour that features in psychological thrillers

Action Thrillers

This normally attracts a more mature audience as most contain strong language and violent scenes. Age rating is usually a 15 so people above the age of 15 watch the movie. This thriller genre usually tends to be dominated by the male gender to enjoy high intense action but also attracts some women as most actors are male so if the female is attracted to the male actor that could be an influential factor.

Political Thriller

Political thrillers tend to attract the older target audience of both genders as it has more political interest which stereotypically interest the older generation rather than the younger generation. But it is usually more swung towards the male as it has elements of action in which stereotypically appeals to males more than females. 15+ is the usual age rating but also 18+ as you have to be above 18 in order to vote politically and be involved in publics which also has a factor.

Identify the target audience for your film


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